Retailers that implement a specialized CRM see +20% in purchase frequency and +8% in average ticket.
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Create a complete profile for each customer based on their demographic, transactional, behavioral and psychographic data from multiple sources. A retail CRM like Leal 360 unifies data from POS, e-commerce, and loyalty programs to grow purchase frequency, average ticket, and recurrence.
It does not manage B2B pipelines: it optimizes the entire end-customer lifecycle. Unlike a traditional CRM, Leal 360 is built to grow retailers through behavior-based segmentation and personalized campaigns.
A traditional CRM manages contacts and opportunities. A retail CRM understands purchases and end customers: it unifies data from POS and digital channels, builds 360 profiles, and segments to grow frequency, ticket, and repurchase across every store.
Using machine learning models of propensity to buy, know what your customers are buying, when they buy it, and how much they're spending.
Before making a decision, make sure to evaluate the right criteria and avoid the most common mistakes when comparing platforms.
In the purchase frequency of your customers.
Increase in the average purchase ticket.
In the repurchase rate of your customers.
From ROI (return on investment)
With the RFM model, segment your customers based on the last time they made a purchase, their purchase frequency and their average ticket. This way you can get to know your sleeping, at-risk and lost customers.
With the RFM model (Recency, Frequency, and Monetary value), Leal 360 automatically segments your customers based on real purchase behavior: frequent, at-risk, dormant, or lost.
Activate dynamic audiences and send the right message at the right time to recover, retain, and grow each segment.