Customer segmentation to increase repurchase and average ticket from the first month. Identify and activate high-value customer segments through WhatsApp, Email, and SMS.


With more than 350 integrations, Leal 360 centralizes your POS, ERP, E-commerce en un solo lugar.

Segment your customers based on multiple attributes, including their buying behavior. Create dynamic audiences that are updated with each interaction.

Create campaigns and product promotions adapted to the preferences of each customer, based on their own data.

Unify your customer data from multiple sources and keep it enriched and up-to-date.
The CDP syncs with your POS, ERP, E-commerce, and more. Avoid breaches of data protection and privacy policies, safeguarding your customers' privacy with a secure CDP. Leal 360 holds SOC 2 certification.

Unify your customer data from multiple sources and keep it enriched and up-to-date.
The CDP syncs with your POS, ERP, E-commerce, and more.
Avoid breaches of data protection and privacy policies, safeguarding your customers' privacy with a secure CDP. Leal 360 holds SOC 2 certification.

Access customer data and real-time metrics, getting actionable insights to improve your products and create better marketing, sales, loyalty, and service initiatives.
Track and analyze transactions at the individual level, with detailed knowledge of specific purchases per customer. Generate reports on your customer data in just minutes.

Activate audiences built from your customer data. Create campaigns, loyalty programs, and more. All from a single platform, across the 4 modules of Leal 360.
Personalize your initiatives:
Create hyper-segmentations and personalize your campaigns and promotions based on your customer data (demographic, transactional, behavioral, psychographic).
In the purchase frequency of your customers.
Increase in the average purchase ticket.
In the repurchase rate of your customers.
From ROI (return on investment)
The Leal 360 Customer Segmentation Platform is a complete solution designed for retailers to centralize, unify, and activate their customer data in one place. It connects purchase, behavior, and preference data to create smart, ready-to-use audiences, powered by an AI-driven decision engine.
This platform allows businesses to better understand each customer, identify high-value segments like frequent, dormant, or at-risk customers, and activate personalized campaigns through Email, SMS, and WhatsApp. The result: higher purchase frequency, higher average ticket, and a much more effective loyalty strategy.
Leal 360's customer segmentation platform unifies data from POS, ERP, e-commerce, and other retailer systems into a single unified database. It integrates transactional, behavioral, and demographic information to build a 360° customer profile.
The data it centralizes includes:
By centralizing all this information, retailers can activate smart segmentations and automate personalized campaigns, making decisions based on real and complete data.
Leal 360 uses artificial intelligence and advanced segmentation models to create smart, dynamic, always-updated audiences based on each customer's real behavior. The platform analyzes purchases, frequency, recency, customer value (RFM), campaign responses, and many attributes to identify key segments like frequent, dormant, new, VIP, or at-risk customers.
These audiences update automatically in real time, with no complex setup, letting retailers activate highly personalized campaigns on Email, SMS, and WhatsApp with greater precision and measurable results.
With Leal 360 you can:
Smart segmentation lets retailers activate more precise, relevant, and profitable campaigns by relying on real customer behavior data. With smart audiences built by Leal 360, you can transform your marketing and loyalty strategy through benefits like:
Together, these benefits let retailers grow sales sustainably, make better use of their data, and make decisions based on advanced intelligence.
Retailers using Leal 360's customer segmentation platform typically see significant improvements in key business metrics thanks to more personalized campaigns built on real customer behavior data.
The most common results include: