Customer Loyalty Platform for Retail

Design and run a retail loyalty program with points, cashback, and benefit clubs. Unify data, personalize offers, and measure the impact on purchase frequency, ticket, and CLV from a single platform.

More than 700 retail companies have grown with Leal

Build customer loyalty with personalized offers and promotions powered by their own data

Offer attractive, effective promotions

Implement cashback, points tables, vouchers and discounts to create incentives that adapt to your customers’ preferences and your business needs.

Increase customer lifetime value

Reward your customers and build lasting business relationships, the kind where they are satisfied and you sell more. Sell more and better to every customer.

Improve your brand positioning

Strengthen preference for your brand with loyalty programs that reward repurchase and make your customers’ loyalty measurable.

Look at what others like you have
achieved with

UP TO

+20%

In the purchase frequency of your customers.

UP TO

+8%

Increase in the average purchase ticket.

UP TO

+2X

In the repurchase rate of your customers.

UP TO

+25X

From ROI (return on investment)

We used to leave money on the table: we made assumptions about who our customers are. Now we know them better and can customize our campaigns and get insights in real time from the same platform.”

Tatiana
Sales Manager

Más frecuencia y ticket promedio por segmentos de RFM y propensión.

Promociones rentables, sin acostumbrar al cliente al descuento.

Experiencia omnicanal consistente (WhatsApp, Email y SMS).

Los grandes desafíos del retail

Baja identificación de clientes: gran parte de las compras siguen siendo anónimas.

Promociones poco rentables: los descuentos genéricos erosionan el margen.

Experiencias omnicanal desconectadas: POS, e-commerce y app en silos.

Hablar con un especialista

Cómo lo resolvemos

Cuatro módulos orquestados por un motor de decisiones de IA.

CDP / Segmentación

Unify POS, e-commerce and app into a 360 shopper profile, with RFM segmentation.Ver módulo+ frecuencia · + ticket

Decisioning en tiempo real (IA)

RFM, propensity and next best action: what to offer each customer and when.Ver módulocampañas que convierten

Campañas omnicanal

WhatsApp, Email and SMS with triggers: repurchase, abandoned cart, win-back and key dates.Ver módulo+ recompra

Fidelización rentable

Points, cashback, tiers and gamification, with wallet and antifraud.Ver móduloreduce dependencia de descuentos

Results we measure

Frequency

Days between purchases.

Average ticket and margin

Value per transaction.

Retention

Repeat rate at 30, 60 and 90 days.

Conversion by channel

WhatsApp, Email and SMS.

Success stories

90Kclientes
Mike Mike

A base of 90,000 identified customers.

+18%
Pelgy

Higher average ticket in under a year.

+13%
Atma Shop

More sales with a cashback strategy.

Integrations

VTEXShopifySAP Business OneSiesaRetail ProICG Retail+350 via REST API
See all integrations

Why Leal 360

Propensity-based decisions

No static flows: the model decides what to offer and when.

Fast, secure activation

Events in minutes, SOC 2 Type II certification and support across LATAM.

Fewer tools

One place for data, campaigns and loyalty. More speed.

SOC 2 Type II Certified

Data protected with SOC-2 Type II certification.

Habeas Data compliance in Colombia, Mexico and Central America.