✦ Órbita · The AI by Leal
Órbita is the AI-powered decision engine for Leal 360: it reviews your customer base every day, identifies who hasn't returned, and suggests what to offer each person to bring them back. You decide. Órbita executes it and shows you the incremental sales you've generated.
Your team's day-to-day
Every week your team has to decide what benefit to offer, to whom, with which product, through which channel, and with what message. That requires a team, tools, and data that few have. And in the meantime, customers aren't coming back.
How it works
Every day, it finds who is due to return.
15% off their next purchase
To whom, with what benefit, through which channel, and when.
You approve, adjust, or reject. Órbita executes it.
Control
You approve your spending rules just once: budget, discount range, products, and tone. If Órbita wants to do something outside of those rules, it asks for your permission first. And if you don't approve it, it doesn't get sent.
Your team defines the strategy. Órbita does the day-to-day work.
Missions
Every mission is a goal that Órbita works on for you. The first one is repeat purchases: getting a customer who bought from you once to come back. Explore the others.
Welcome
Repeat purchase
Frequency
Win-back
Referrals
Let's make sure their first purchase isn't their last.
Luis
New customer · registered today
Made their first purchase at the North branch
Ordered an Americano and a croissant
You are 50 points away from your first reward
Órbita decides
Day 0 · Welcome
Luis, welcome! You have 50 points from your first purchase. Get 100 and you'll earn a free coffee.
Reply STOP if you no longer wish to receive messages.
9:15 a.m.
Day 3 · Getting them closer to their reward
Luis, you're 50 points away from a free coffee. Will you stop by the North location this week?
Reply STOP if you no longer wish to receive messages.
8:40 a.m.
Active mission
Get a one-time customer to return.
Ana
New customer · 1 purchase
Purchased 7 days ago at the Downtown location
Likes the cappuccino
Usually comes in at 7:00 a.m.
Permission via WhatsApp
Órbita decides
Day 7 · Reminder without discount
Ana, craving another cappuccino? We'll see you at the Downtown location. You already have 120 points.
Reply STOP if you no longer wish to receive messages.
7:05 a.m.
Day 9 · Hasn't returned: 15% off your next purchase
Ana, you have 15% off your next purchase, already loaded to your number. It's valid until Sunday.
Reply STOP if you no longer wish to receive messages.
10:30 a.m.
Get your customers to visit more often.
Carlos
Frequent customer · every 15 days
Always fill up at the 80th Street station
Shop in-store 1 out of every 3 visits
They are 2 visits away from Gold level
Órbita decides
Monday · Weekly challenge
Carlos, your visits count double this week. Visit 2 times before Sunday and you'll reach Gold level.
Reply STOP if you no longer wish to receive messages.
8:10 a.m.
Thursday · 1 for 2 so far
Carlos, you're 1 for 2. One more visit before Sunday and you're Gold.
Reply STOP if you no longer wish to receive messages.
5:30 p.m.
Bring back those who stopped visiting.
Marta
At risk · 90 days since last purchase
I used to come to the North branch every week
Their favorite is pan de bono
Their last rating was 6 out of 10
Órbita decides
Day 90 · We miss you
Marta, we miss you at the North branch. We've saved 20% off your next purchase, valid until Friday.
Reply STOP if you no longer wish to receive messages.
11:00 a.m.
Day 94 · Before it expires
Marta, your 20% discount expires Friday. The pan de bono comes out of the oven at 4:00 p.m.
Reply STOP if you no longer wish to receive messages.
2:45 p.m.
Let your best customers bring you new ones.
Diego
Loyal customer · 40 purchases
Has been coming 2 times a week for a year
Rated the brand 10 out of 10
Has never invited anyone
Órbita decides
Invitation
Diego, invite a friend: when they make their first purchase, you both earn 100 points. Here is your link: leal.co/diego
Reply STOP if you no longer wish to receive messages.
6:20 p.m.
Your friend purchased
Diego, Laura used your invite and has made her first purchase. You have 100 more points.
Reply STOP if you no longer wish to receive messages.
1:10 p.m.
More than just discounts
Urgency creates spikes in behavior; habits create customers who return on their own. Órbita combines both and measures which one drives more sales.
Purpose
Donate your points to a cause.
Achievement
Level up.
Choose
Choose your reward.
My stuff
Points, stamps, and collections.
Community
Leaderboards and referrals.
Shortage
Today only, for the first 100 customers.
Surprise
Instant winner, spin the wheel, or scratch-off at checkout.
Don't lose out
Points expiring. Don't break your streak.
How you know it works
We compare your customers against a group that received nothing and measure the difference. This way, you know what you sold thanks to Órbita and what would have happened anyway.
Ask your data
Ask about your sales, sign-ups, and campaigns just as you would your analyst. Órbita answers using your business data in Leal 360.
Which branch had the highest sales this month?
How many customers signed up this week?
How did the birthday campaign perform?
One of the world's largest fuel brands
Where to start
1.We connect Leal 360 to your operations
And before we start, we show you the expected return for your business.
1.We activate Órbita for a portion of your database
Our team works alongside you from day one.
1.Scale up when you see the numbers
Every month, we compare projected versus actual sales.
Leal 360
Leal 360 is the platform where Órbita lives. Plus, your team has four modules to operate on their own.
Customer Data Platform
Know
Identify every customer, in your store and on your e-commerce site.
Learn more →
Campaigns
Communicate
Launch campaigns in minutes and see how much each one sold.
Learn more →
Voice of the customer
Listen
Measure how satisfied your customers are at each location.
Learn more →
Benefits
Loyalty
Give every customer a reason to return.
Learn more →
The next step is to look at your actual data and show you how many customers you could recover with Órbita.
Schedule a demo