Turn every visit and order into customers who come back

Leal 360 is the loyalty and campaign platform that multi-location restaurants use to identify their guests, understand what they order and how often, and trigger automated campaigns via WhatsApp, Email, and SMS. It integrates with POS systems like Micros, Soft Restaurant, and Aldelo, and measures the impact on visit frequency, average ticket, repeat purchases, and reviews (NPS). It complies with Habeas Data and holds SOC 2 Type II certification.

Build customer loyalty with personalized offers and promotions powered by their own data

Offer attractive, effective promotions

Implement cashback, points tables, vouchers and discounts to create incentives that adapt to your customers’ preferences and your business needs.

Increase customer lifetime value

Reward your customers and build lasting business relationships, the kind where they are satisfied and you sell more. Sell more and better to every customer.

Improve your brand positioning

Strengthen preference for your brand with loyalty programs that reward repurchase and make your customers’ loyalty measurable.

Look at what others like you have
achieved with

UP TO

+20%

In the purchase frequency of your customers.

UP TO

+8%

Increase in the average purchase ticket.

UP TO

+2X

In the repurchase rate of your customers.

UP TO

+25X

From ROI (return on investment)

We used to leave money on the table: we made assumptions about who our customers are. Now we know them better and can customize our campaigns and get insights in real time from the same platform.”

Mauricio Benavides
Sales Manager

Más frecuencia de visita y pedido por segmentos de RFM y propensión.

Promos rentables por margen y momento (almuerzo, cena, días valle), sin vivir de descuentos.

Experiencia consistente entre salón, takeout y delivery (WhatsApp, Email y SMS).

Los grandes desafíos de los restaurantes

Baja identificación: muchas visitas y pedidos siguen siendo anónimos sin captura de datos.

Dependencia de descuentos y agregadores que erosiona el margen.

Picos horarios y estacionalidad: los mensajes fuera de timing se desperdician.

Experiencia desconectada entre salón, takeout y delivery.

Hablar con un especialista

Cómo lo resolvemos

Cuatro módulos orquestados por un motor de decisiones de IA.

CDP / Segmentación

First-party identity and 360 profile with data from POS, orders and app.Ver módulo+ frecuencia · + ticket

Decisioning en tiempo real (IA)

RFM, propensity and next best action: what to offer each guest and when.Ver módulocampañas que convierten

Campañas omnicanal

WhatsApp, Email and SMS with restaurant triggers: post-visit, repurchase in 7 to 14 days, win-back and birthdaysVer módulo+ recompra

Fidelización rentable

Points, cashback, tiers and combo or off-peak 2X dynamics, with antifraud.Ver móduloreduce dependencia de descuentos

Results we measure

Frequency

Days between visits and orders.

Average ticket and mix

Upsell and cross-sell per customer.

Retention

Repeat rate at 30, 60 and 90 days.

Conversion by channel

WhatsApp, Email and SMS.

Success stories

92NPS
Buffalo Wings

More repeat purchases and a 92% NPS with data from every visit.

USD 300K
Subway El Salvador

Additional revenue from campaigns on the customer base.

8.6x
Ice cream chains in Central America

More visits and 76% ROI from the loyalty program.

Integrations

Micros RES 3700Micros 9700Soft RestaurantAldeloAmigoPosICGREST+350 via REST API
See all integrations

Why Leal 360

Propensity-based decisions

No static flows: the model decides what to offer and when.

Fast, secure activation

Events in minutes, SOC 2 Type II certification and support across LATAM.

Fewer tools

One place for data, campaigns and loyalty. More speed.

SOC 2 Type II Certified

Data protected with SOC-2 Type II certification.

Habeas Data compliance in Colombia, Mexico and Central America.