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Mike Mike is a brand with more than 60 years of experience in El Salvador. With a solid presence in the market and an operation of 30 physical stores, the company has built a strong brand, close and recognized by generations of consumers.
However, as is the case with many retailers, there was an important limitation: they knew how to sell and produce excellent products, but they did not yet have a structured way to know and develop their customers.
Before working with Leal, the available information was biased. There was some data obtained through electronic invoicing or card payments, but there was no consolidated strategy for:
“We never had a loyalty program, as it should be. It was going to be too expensive to develop internally,” explains Carlos Miguel, Mike Mike's Director of Operations.
“And what we least want is just to send messages and annoy our customers. We wanted to reach them with advertising that really works and adds value.”
The need was not just to launch a points program. It was to build a new capacity for the company: to know its customers better, to approach more intelligently and to have real visibility of the business.
Mike Mike had previously explored alternatives, but could not find a solution aligned with his reality as a physical retailer.
The project with Leal began in June 2025. Thanks to its own billing system, the integration was fast.
In October 2025 they launched My Mike Points, the program that allowed them to turn every in-store interaction into an opportunity to identify customers.
The success was not only in the technology, but in the operation.
From the start, the company understood that it should:
“We try to make it as easy as possible for them through communication,” says Carlos.
Over time, they began to identify:
This made it possible to turn the program into a real part of the daily operation, not just a marketing initiative.
Mike Mike started from scratch. In a few months, it achieved concrete results:
The launch coincided with key moments such as Black Friday, Christmas and January, accelerating adoption and data generation.
“Things are going well for now,” Carlos says. “The signs are there.”
Leal 360 stopped being just a promotional initiative and became a strategic tool.
“In my case, the visibility that the 360 platform gives us is what I liked the most,” says Carlos.
This allowed:
“To be able to advertise well. Not just throwing away the fishing net.”
The platform also opened up new learning opportunities.
Mike Mike began to:
One of the most relevant findings was the discovery of a larger than expected youth segment.
Leal not only brought the brand closer to its customers, but also to its operation.
The team was able to:
“We have also seen from the sales team who collaborate better than others.”
In addition, customers began to take ownership of the program, evidenced when they actively complained because they were unable to accumulate points.
Mike Mike's story reflects a key change in retail:
Growth no longer depends only on selling more, but on getting to know each customer better.
Within a few months, they achieved:
It wasn't just a points program.
It was about:
That's the story of Mike Mike with Leal 360. And it's just beginning.